The buildings on the estate have a historical feel, but all this grandeur can be intimidating too. So Fitzroy wanted a more light-hearted approach to communication in order for Parc Broekhuizen to broaden its appeal to also include a younger crowd. Not by going crazy, but by turning historical elements into something hysterical.
Posts Tagged ‘identity’
Replacing Tails’ original old fashioned looking logo is a new bold black font with a mottled, uneven texture, as if the brand mark has been hand stamped. Sheridan&Co worked with Tails to devise the strapline ‘Masters Of Mixing, Batching & Imbibing’ which rests beneath the ‘Tails Cocktails’ logo, qualifying the heritage and craftsmanship values communicated in the overall look and feel of the label.
Our new company logo represents one of our core values; Simplicity. We have aimed for this message to transcend throughout our entire business. In addition to the new logo is the introduction to our new submark which offers an alternative to the full logo, perfect when only subtle branding is called for.