Posts Tagged ‘identity’

New Old branding by Mother Design

February 24th, 2017

In categories such as fine wines and spirits, ageing is the fundamental indicator of quality and substance. We wanted to use this insight as the foundation of new product line that bottles the essence of ageing and forces us to question our attitudes.

Parc Broekhuizen identity by Fitzroy

December 21st, 2016

The buildings on the estate have a historical feel, but all this grandeur can be intimidating too. So Fitzroy wanted a more light-hearted approach to communication in order for Parc Broekhuizen to broaden its appeal to also include a younger crowd. Not by going crazy, but by turning historical elements into something hysterical.

Auto Union car rental network by Stirixis, Greece

November 28th, 2016

The architectural design focuses on the brand colors and places them in the space at several elements such as walls, flooring and custom made furniture. The overall ambience is open and vibrant and together with the signage and environmental graphics creates a modern and welcoming atmosphere.

Tails brand identity and packaging by Sheridan&Co

October 17th, 2016

Replacing Tails’ original old fashioned looking logo is a new bold black font with a mottled, uneven texture, as if the brand mark has been hand stamped. Sheridan&Co worked with Tails to devise the strapline ‘Masters Of Mixing, Batching & Imbibing’ which rests beneath the ‘Tails Cocktails’ logo, qualifying the heritage and craftsmanship values communicated in the overall look and feel of the label.

Qabil-e-Tareef branding by The Design Grid

September 27th, 2016

The identity is inspired by wooden block print motifs of India. The logo is a royal, elite, minimal form that evokes a sense of exclusivity, and authenticity while having its roots in traditional Indian forms.

Hammonds Showroom by Design4Retail, Hinckley – UK

September 7th, 2016

The messaging, which is designed to inspire and inform customers, is set against natural wood, subtle textures and uses colour and pattern from the brand palette to tie the spaces together, creating a cohesive look and feel across the showroom.

Starbird Chicken identity by Strohl, Sunnyvale – California

September 5th, 2016

Accompanying typography is clean and direct, matching the optical weight of the mark, while still having character to be distinct on its own.

Yuheng Tea brand identity & packaging by Onion Design Associates

July 28th, 2016

Yuheng Tea brand identity & packaging by Onion Design Associates

Parador stand at Branchentag Holz by Preussisch Portugal, Cologne – Germany

July 15th, 2016

In the center of the stand is a central table, with playful arrangements of wooden blocks. The stand layout and construction is based on EURO pallets, giving the premium brand Parador an approachable and contemporary feel.

Bull – Food Culture branding by Bullseye – Aim on Branding

July 14th, 2016

This new place opened doors to delight us with awesome fast food plates made with the finest ingredients. Its imposing and creative identity, mirrors the irreverent side of the brand.

Bolka Bonbon identity and packaging by Deluxer

July 10th, 2016

The products are artisanal, hand crafted, with only natural ingredients, made by Kati Háfra, the young, talented, award-winning confectioner and owner. The brand is bold and straightforward, so the design we developed needed to be consistently the same. Some dessert for the eye.

ZHA’s 520W28th experiential branding by Mother Design

June 30th, 2016

Breaking from tradition Hadid, rather than the prestige of the address, was selected as the point of emphasis in the progressive approach. Indeed, ‘520 W 28th street’ is presented as a priceless work of art, made all the more valuable by its singularity in the city.

A L’Olivier identity and packaging by Ana Paulsen

May 30th, 2016

The label is more modern and streamlined allowing the consumer to easily find it on the shelf and identify what it is. The colour palette gives the consumer further clarification as to the contents of the infused oils without overpowering the brand.

Pukkila flagship store identity by Pentagon Design, Raisio – Finland

May 20th, 2016

Finding and choosing the right product from the broad Pukkila selection was also clarified by giving each category a different identity colour.

Beauty Brands Store Design and Identity by Kiku Obata & Company, Kansas City – Missouri

May 17th, 2016

Natural materials and a warm, light palette reflect the retailer’s sensibility. Contrasting terrazzo floors were used in the shop and salon-spa to differentiate these two areas.

Palmolive identity & packaging by Liza Pedersen, Michelle Nilsson, Malin Algothsson, Joakim Tidén

May 8th, 2016

The new design for Palmolive conveys that the products are from “nature’s own pharmacy” and that with a timeless, gender-neutral and Scandinavian design, it can reach a whole new level as a brand.

Binder Optik Eyewear specialist by DIA – Dittel Architekten, Backnang – Germany

May 3rd, 2016

In addition to the colour scheme, the use of wood and textiles makes for a friendly atmosphere in the room.

Luxoptiq eyewear store by Whitespace, Bangkok – Thailand

April 26th, 2016

Whitespace created a luxury eyewear brand and environment to showcase Luxoptiq high-end lines, where their well heeled clientele can be pampered by attentive staff.

Tuna Fish identity by Metaklinika

April 5th, 2016

On one hand, the identity is very simple and communicative. On the other hand, it leaves a lot of room for a variety of interpretations and potential applications – printed, animated and digital.

Skonnord shop by Form3 International Retail, Ski – Norway

March 29th, 2016

With the use of colors and materials, different shopping sections have been created to inspire and make the costumers feel at ease.