THE PHYSICAL SPACE AS A STATEMENT

Rather than the traditional vitrine display, physical space has become the ideal environment for analogue brand exploration. It has evolved into a tool for culture creation, allowing brands to expand their universe through an interdisciplinary and inclusive approach that speaks to a wide range of visitors and collaborators: a curious bypasser, an informed client, a brand subscriber.

Space is capable of being a transformative force. Much like mobility, it can help us ask questions, challenge the way we live and embrace the unknown, until to the point where space becomes a statement in itself, questioning its purpose and remade relevance.