Pewter replaced the current gold on pack and a subtle range of colours was introduced to aid navigation between skintypes and product category. The No7 logo was scaled up and cropped on cartons, reflecting the new bolder and more confident voice of the brand. A new typeface was chosen for pack copy, and the logo and copy then left aligned to feel more modern.
Posts Tagged ‘typeface’
Collaborating closely with Zaha’s senior partner, Patrik Schumacher, Greenspace and designer Miles Newlyn have developed a brand identity that has a minimal feel. It is inspired by the contemporary material and construction choices employed by ZHA, visualised through the use of varying paper stocks, simple highlight colours and carefully chosen print techniques.
The new brand identity Pedro García shoe based on the development of a graphics system created exclusively from the typeface Caslon 540. The texts are composed by basic rules of implementation which gives a very distinctive personality.The typography is always applied in black and white flag made in cash left, and sensitive.