Pewter replaced the current gold on pack and a subtle range of colours was introduced to aid navigation between skintypes and product category. The No7 logo was scaled up and cropped on cartons, reflecting the new bolder and more confident voice of the brand. A new typeface was chosen for pack copy, and the logo and copy then left aligned to feel more modern.
The brand identity was applied to environmentally responsible packaging materials. This included various foil food pouches, paper bags and containers. All very clean, simple and unembellished – ‘It’s really all about the food’.
The A Stool takes it’s design from a letter A. The A typeface is Replica: designed by Norm in Switzerland. The A-frame gives the furniture strength but also reflects my passion for typography. Made from accredited Birch plywood bonded with a coloured laminate and comes flat pack.
Collaborating closely with Zaha’s senior partner, Patrik Schumacher, Greenspace and designer Miles Newlyn have developed a brand identity that has a minimal feel. It is inspired by the contemporary material and construction choices employed by ZHA, visualised through the use of varying paper stocks, simple highlight colours and carefully chosen print techniques.
A fresh new identity for an upmarket gourmet café from The Marmalade Group. Previously known as ‘Toast’, the café’s brandmark has been refreshed to include ‘Marmalade’ as a headline and co-branding element.
The new brand identity Pedro García shoe based on the development of a graphics system created exclusively from the typeface Caslon 540. The texts are composed by basic rules of implementation which gives a very distinctive personality.The typography is always applied in black and white flag made in cash left, and sensitive.
