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Smartas is a brand dealing in lively and bold disposable articles. Their prime commodity is toilet tissue, which is sold in various color and odor presentations. Our objective consisted in designing a visual idea that represented Smartas’ fun and youthful spirit.

The logo depicts a mortarboard and toilet tissue combination, a conceptual wink at the brand’s cheeky naming. The proposal is simple, a deliberate decision meant to highlight the paper’s bright colors. We used a rounded typeface to give the brand a friendly and sincere personality.

Designed by Anagrama


http://anagrama.com

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