Store design concept from India created by Future Research Design Company for menswear brand Crusoe. They took the tag line ‘Who are you Inside?’ of the brand and created an experience around that inside this 130 sqm store in a Mall. The store is located in Coimbatore, a textile town of Southern hub of India. The special feature of this design is an experience created using active sports elements in their real forms inside the store and thus knitting a story around the products.

Submitted by Sanjay Agarwal, Design For Change (DFC).