IMPULSE FITNESS
posted by Amaral on 2023-06-01
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A sudden, strong, and often winning, need to do something describes the character of this new Portuguese brand in the world of fitness.
IMPULSE has a unique identity, and its success starts with the motivation of those who created it and challenged us to develop its image. Braga club has 630sqm, the smallest of the three recently opened units, but the one best summarizes the concept developed for IMPULSE. Sobriety is in this club framed in a monochrome palette with electrifying notes in yellow, the brand’s identity color.
Monochrome can be a weird word and mean different things. For us, it was a way to break through on another track. In times when the use of color can be so extreme and intense, we decided to explore an alternative path.
Architects: Estúdio AMATAM (http://www.estudioamatam.com/)
Authors: João Amaral, Manuela Tamborino
Collaborator: Rui Cardoso, Daniel Nunes
Address of studio: Rua do Registo Civil n.º 6, Loja 2, 2800-192 Almada | Portugal
Telephone: +351 212740536 / +351 963556396
E-mail address: info@estudioamatam.com
Website: www.estudioamatam.com
Photographer: Garcês www.garces.pt
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