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The new brand identity Pedro García shoe based on the development of a graphics system created exclusively from the typeface Caslon 540. The texts are composed by basic rules of implementation which gives a very distinctive personality.The typography is always applied in black and white flag made in cash left, and sensitive. The game is completed with the highlight of the salient points of each piece based on playing with different bodies of Caslon.The logo thus becomes a block of text that includes the full address and details of the company and shares the same rules as the rest of the information.Also this has been implemented throughout the corporate typeface of the company computer system so that the composition of letters, texts, and bills are also applied to the same rules.

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