When Hugo Boss asked us to reinvent their body wear packaging system, we knew the challenge ahead. The category is a “sea of sameness,” restricted by the cost implications of showing a model’s
face across the volume inherent in body wear.
The solution was to conceive the packaging as a three-dimensional space showing the model in three overlapping poses covering all surfaces. This approach also allowed potential buyers to see the product from all angles, minimizing confusion and returns for a product that cannot be tried on before purchase.