Black and white is best at Cos and Topshop

June 24th, 2011 by retail design blog

The stark visual contrast and impact of a completely monochrome display works really well here for Topshop, in the first two images and Cos, in the third image. In order for such a simple concept to be successful the composition of the props and clothing/accessories has to be carefully thought out. What both brands have done is used the height of the window display to products at different levels. Topshop’s stacked and balanced props are busier and more compact than Cos’s minimalist chairs, stools and rails, but I think both approaches have a really strong look and work well for their brands.



http://loveofvm.blogspot.com/2010/09/black-and-white-is-best-at-cos-and.html

Stradivarius window displays Summer 2012, Budapest
Stradivarius window displays Summer 2012, Budapest
Brown Focus windows 2013, London
Brown Focus windows 2013, London
Y-3 corner at Excelsior by ARTE VETRINA PROJECT, Milan – Italy
Lee® Rider Jacket windows by Frank Agterberg/bca - Europe
The open constructions we used can easily be turned, both horizontally and v...

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