A.R.E Awards – Softline Specialty Store 3,001-25,000 sq. ft. – Outstanding Merit

Levi’s Flagship Store Regent Street, London

The re-crafted flagship store was designed to “demystify what makes one pair of Levi’s distinctly different from another while easing the buying process for customers,” according to its designers. Creating a variety of spaces to help with that goal, shoppers now can see the jeans in its 22 stages of washing in the 501 area, view art exhibitions in the Origin Gallery, and enjoy a personalized way to buy jeans in the Inspection Room, where leg forms dressed in each available jean style show buyers fit and color. The leg form’s product sits in clean fixture shelving just below, making the shopping experience easier.

Design by Checkland Kindleysides

The Association for Retail Environments (A.R.E.) is a Hollywood, Fla.-based non-profit trade association representing the retail environments industry. Our 600 member companies include store fixture suppliers, retail design firms, suppliers of visual merchandising products, and suppliers of materials and equipment for the retail environments industry. Member capabilities include importing, exporting, consolidating, installing, project management, engineering, design, and more. A.R.E. Mission: Advance the industry and the success of our member companies.
Las Vegas (March 29, 2011)—The 57 awards presented by the Association for Retail Environments at a ceremony in the Venetian honor the creators of retail theater worldwide.