On a length of 30 metres in the Mönckebergstraße in Hamburg, six unusual sculptures visualise product and brand with an elaborate, three-dimensional staging. They underscore the sophisticated aesthetics of the Nespresso machines with a stylishness reduced to its essential elements. For this purpose, a laser technology was developed which made it possible to position 40,000 Nespresso capsules in such a way on the displays that, from the viewpoint of passers-by, they seem to hover weightlessly in the air as Nespresso logo, espresso cup or coffee capsule.

by WINcommunication