Earl’s Gourmet Grub by FreelandBuck, Los Angeles

August 15th, 2011 by retail design blog

FreelandBuck projected Earl’s Gourmet Grub, an artisanal deli and gourmet market in Los Angeles, USA. Architectural computation is generally promoted in relation to high-tech building systems and iconic towers. Earl’s Gourmet Grub is a test case in how computational architecture can enrich everyday use. The restaurant was designed with contemporary technology to fit an old-world sensibility inspired by its food. Torquing ceiling surfaces and inscribed digital patterns are combined with a rich material and color palette to evoke both technological refinement and the more rustic feel of alpine landscapes and Viennese cafes.

Earl’s is an artisanal deli and gourmet market that opened in May 2010 in Los Angeles. The 1000sf. tenant improvement is conceived of as an interior landscape; a variable and shifting space defined by a series of torqued ceiling surfaces and light ’scoops’. The ceiling creates an airy, light-filled canopy with local intensities modulated by wood ‘baffles’ of oscillating depth. These rhythmic undulations both subdivide the linear space into a series of spatial pockets and produce dynamic spatial continuity from front to back.

The clients, Yvonne McDonald and Dean Harada, requested a contemporary architectural identity but one that evoked the rustic or alpine qualities of the fresh ingredients used in the food. The west wall, which spans the entire depth of the space, is embossed with an image of the Alps abstracted as a series of rectangular computational ‘bits’. The result – alpine picturesque run through a computational filter – evokes neither pure landscape nor pure technology, opening up a wider range of associations.




Photography by Lawrence Anderson/Esto

http://archide.wordpress.com/2010/07/12/earl%E2%80%99s-gourmet-grub-by-freelandbuck-los-angeles-usa/

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