Kansas City-based Glace (say it this way, “Gla-say”) Artisan Ice Cream is a more grown-up sweet treat expression, rich in texture and inventive flavors like Venezuelan dark chocolate, fleur de sel caramel and pineapple-cilantro sorbet. The corresponding brand expression is clean, sophisticated and a nod to the owner’s love of modern minimalism. At the same time, copy and color palette make it feel fun and approachable. The logo also incorporates a sly tie to ice cream with circles that look like melting “drips” hitting the floor, while tailored graphic elements make the identity feel fashionable and unexpected in the category.
You can’t walk into Glace, look at the menu and not be surprised by the unique flavors they have created. So instead of keeping all the fun to themselves Glace asked their customers through facebook to join in a flavor contest. The contest was a huge success. Not only did they see a huge rise in facebook likes, and over 500 submissions, they where able to create a community that actively became a co-creator with the brand.