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greater group in collaboration with Watch This Space brought together Motome by Macquarie, a space where multiple brands of cars are exhibited on a rotational basis while showcasing technology brand new to Australia. The Converge-platform is a kinetic retail display allowing customers to explore, compare and configure information about cars to assist in informed decision-making before buying a car.

The interactive platform guides customers through a process of car selection, custom option extras, booking a test drive and learning about finance options.

We conducted extensive research into what consumers are looking for in the journey of purchasing a car, ensuring a first-of-a-kind multi-brand experience for potential customers.

Project Lead: Chris Smith

Designers: Vicky Fu & Pauline Chan

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