This flagship store for Melbourne-based fashion designer Bettina Liano was the first in a new string of stores to be opened around the country. A new branding concept designed to strengthen Liano’s existing high profile captured her signature style using a refined palette of quality materials and colours (gold, black and white). A twist of modernist detail and a touch of elegant glamour completed the atmosphere of slick luxury. Rationalised planning and custom designed racks add to the workability of the space, while enhancing distinctiveness.

Designed by David Hicks

Photography: Shannon McGrath