Just like actual diamonds, which are born of time and intense pressure, the new and improved Diamond Supply store opened back up on Black Friday and looks like a gem. This is the second rendering of the Diamond store on Fairfax (not including the first location up the street), and it maintains the original feel of the skate/street boutique while capping it off with some upper-tier luxury measures.

http://thehundreds.com/blog/2011/12/01/diamond-life/