Christmas has officially arrived in retail and what better way to kick off the festive season here than with Selfridges. This year Selfridges have gone for a white winter Christmas theme, each of their windows depicting a Christmas related scene in a wash of white and silver sparkle.

The attention to detail, use of scale, texture and lighting are what makes the all white display a success and looks particularly stunning at night. If you havn’t been yet definitely get down to Oxford Street and feast your festive eyes on this gorgeous display! From cute polar bears to silver sequin stilettos there is something for everyone!

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