A.R.E. Awards – discount/mass merchant – Grand Prize
Chedraui, one of the largest and most popular hypermarket chains in Mexico, needed to evolve its store prototype to be more competitive with multinational stores and to provide a better shopping experience for its customers. Through a design competition, Little was selected to create a sophisticated customer experience based on a progressive “less is more” philosophy that focused on highlighting products and improving store communications.
Little’s design breaks away from tradition by using curved metallic orange panels to clad the building facade with the signature colors and store signage. The incorporation of lighting systems, dropped ceilings, color and clear, well-organized way-finding systems on the interior makes it easy to navigate and allows for a more efficient shopping experience. The result is a crisp environment with a bold use of color that grabs the customer’s attention and lures them to explore the entire store.
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