Betulla store by Carola Vannini Architecture, Rome

January 27th, 2012 by retail design blog

The Betulla store is a wide space where fashion meets architecture. Clothes, colors and materials all melt in order to create a magic flair that reminds of northern lands. Grey concrete and rough wood, cover the walls while contrasting with the floor’s total white. Clothes are hung on an iron structure and look like precious sculptures emphasised by the rough walls veneering.

Designed by Carola Vannini Architecture

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One thought on “Betulla store by Carola Vannini Architecture, Rome

  1. Fascinating. A very elegant and dramatic take on a clothing store.

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