As a proud sponsor of African football, Puma joined forces with United for Africa to launch a charity awareness campaign for the 2006 World Cup in Germany. This customised tram travelled on a circular route around the centre of Berlin, host city of the World Cup final, and acted as a mobile Puma store, complete with specially designed merchandise and T-shirt printing service. A second car featured a DJ and life-size table football figures with interactive touch screen faces, providing information about both the products and the joint initiative to visitors.