Newly opened men’s wear speciality store by South Korea’s leading department store Shinsegae. The shop interior design concept is derived from the name of the store the home of a fictional character “Mr. BOON”. Every scene of his life, including his background, is reflected on the shop design, giving shoppers a feeling that they are peeping into his life. This way, the shop offers the latest collection of items that Mr. BOON, a young globe-trotting archaeologist, has collected from around the world and is constantly being updating. The shop design gives shoppers the pleasure to come and see his closet.
Designed by Wonderwall
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