1984: Jochen and Uwe Holy found Strellson out of a former Swiss coat factory. 1985: The first collection is launched. 2003: The Swiss Cross jacket made of old Swiss Army blankets is marketed in a limited edition which was sold in the twinkling of an eye. 2005: Strellson launches its own sportswear label. 2010: The first Strellson Premium fragrance: Strellson No.1. 2011: Successful cooperation with Bianchi: The Rolling Style – Black Edition. Monostores are opened in China, Russia, Poland, France and Germany. 2012: Continuing success: The Rolling Style – White Edition. Today, Strellson provides two collections, Strellson Premium and Strellson Sportswear, with a complete product range, including accessories such as shoes, bags, glasses, underwear, socks and fragrances, in over 40 countries worldwide.

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog