Fluent shapes meet the innovative world of Afa in this clinical 2011 Interpack exhibition stand. The white curtains create a mystical ‘flow’. Suspended in a curve with weighted bottom hems, they tremble softly, like babbling waves. This suggestion becomes even stronger through the projection of various texts on the cloths. The ‘waves’ symbolize the fluids for which Afa develops its various dispensing products.

Secondly they define the routing and rooms of the stand. The mystical design pays a tribute to the launch of Afa’s most recent product innovation, the miraculous propellent-free dispensing technology, Flair. The clinical stand decoration itself refers to hygiene and product innovation, where visitors themselves can measure the progressive level of Afa’s product innovations at various special designed testing displays and a graphic exhibition wall.

A third component is ‘the Icon’, at the corner of the stand. An eye-catching spiral of high suspended sprayer bottles, above a circular stage. Here visitors can take a seat, have a little rest and experience the overall spectacle. Above all the total stand purposefully exists of separate elements which can easily be assembled, and displays that can be used also after the fair.

Photography: Marcus Zwier
Management: Gielissen
Designed by studiomfd