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D4R recently helped Designer Parfums launch 3 of their licensed fragrances for Agent Provocateur for the UK launch. Aim – to provide strong brand call out in store and all sites have the option to be used as consultant sites with members of staff.

Designer Parfums recently launched L’AGENT a highly desirable and powerful new fragrance which reaffirms the bond between scent and seduction and embodies today’s femme fatale. Backed by a creative campaign which symbolises and enhances the power and the strength of the brand, L’Agent brilliantly maintains Agent Provocateur’s position at the forefront of today’s luxury modern fragrance market. This was conveyed in the POS with the advertising campaign graphic and look and feel of the units. Agent Provocateur fragrance is a licensed product by Designer Parfums.

Design agency: Design4Retail
Store: Event sites – HOF & Fenwicks /Table Clads – Debenhams / Consultand sites – Debenhams & Selfridges Birmingham
Location – Beauty
Products – 3 x Agent Provocateur fragrances
Materials – Consultant sites – Sprayed wood and acrylic shelves/ Event sites – Sprayed wood, floor vinyl, card backboard

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