A trendy fashion store in Seoul, Korea, is intended to induce ‘delightful imagination.’ The shop is a mash-up of colours, textures and forms. Appealing to young teenage shoppers, the space reflects the Spicy Color brand’s slogan: ‘fashion is play.’

‘We wanted to compound the space, so customers wouldn’t be bored,’ says designer Kwang-Hyun Han of m4. ‘These fashions are materials and elements that combined to create an atmosphere that gives joy to shoppers.’ Various patterns and hues mix over the floor and walls, while a flexible display system can be moved throughout the space as needed.

Photos courtesy Lee Pyo-Joon.

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