Heritage brand Woolrich, one of the oldest labels on the planet, expands its retail network with a new store in the heart of the Soho area, home to many of the city’s leading men’s fashion depositories. The retail space encompasses a light and airy ground floor unit designed with a raised ceiling and raw hessian wall weave, resulting in an interior that has a heritage feel but with plenty of d.i.y. elements blended in to give it a contemporary twist.

An antique pagoda serves as cashier’s desk and welcomes shoppers into the store while vintage sporting equipment from baseball, tennis, and boxing to name a few, are displayed across the walls. The Woolrich store not only carries the Woolrich John Rich & Bros men’s and women’s collection, but also the directional Woolrich woolen mills line.

http://superfuture.com/supernews/london-woolrich-store-opening