Design and production of the first visitor centre of Better Place in Europe. The permanent exhibition of over 1000 m2 conveys the core values of Better Place: namely that innovation and sustainability can go hand in hand and that zero-emission vehicles powered by electricity from renewable sources is the best way forward.
The main concept of the visitor centre is the use of green technology shaped by green interior architecture. The exhibition is a spectacular and engaging experience that aims to entertain and surprise rather than just inform its audience. The space was designed to create an emotive trip that invites visitors to explore, play and learn.
The installation uses innovative and sophisticated green technology and lighting to illustrate the captivating phenomenon of transforming electricity from renewable sources into transportation. As a narrative element, interactive installations are used to unveil information related to energy, environment, economics and electric cars, all shaped in a relaxing and inspiring environment.
Using camera tracking and directional sound, interactive mirror cubes change from mirror mode to screen mode displaying animated content about the use of electric vehicles. Core objectives of Better Place and information related to electric vehicles is displayed on a wooden wall by a number of RGB LED lights that illuminate the sentences creating a sequence of messages.
A cylindrical cinema for up to 20 people is one of the main features of the space. The cinema is operated by a wire system which hoist the cylindrical wall up and down. The cinema and all the audio visual elements of the exhibition are operated remotely. Interactive quizzes to test the guests’ knowledge after touring the visitor centre, touch screens and models illustrating the components of the Better Place infrastructure are all part of the exhibition.
Apart from conveying the Better Place messages, the installations and interior architecture have a functional purpose, providing furniture and spaces for visitors to meet, play around or just relax.
Designed by Francisco Sarria
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