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Brand creation for a bakery producing a range of artisan frozen breads and pastries. We looked to traditional bread-making, which led us to the original bakers’ bicycle – Informing the name, the visual identity and linking the concept of great tasting bread at home. The packaging was inspired by vintage bicycle badges, paired with a nostalgic colour palette for a brand reminiscent of times-past and a forgotten craft.

Designed by Foundation


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