The “Virtual LED” and the Lightfalls system are born from the marriage of Todd Bracher’s creative vision and 3M’s technical prowess, Lightfalls capitalizes on the laws of physics to distribute light from a single LED source over a large space to create a “Virtual LED” driven by 3M technology. The key to enabling the “Virtual LED” is a more than 98% reflective proprietary 3M film that efficiently steers the light of a single LED from one module to another.

The final effect creates the image of multiple LED bulbs when in reality there is only one. “Lightfalls is the result of physics meeting design,” said Bracher. “I share a fascination with 3M’s applied sciences and find the opportunity to exercise concepts that are only achievable in collaboration with 3M as the cornerstone of our relationship.”

3M’s new lighting line is built on the principle that physics driven solutions are the counterpart of good design, which align with Bracher’s core design ideals. “I believe that design should be driven by reason and function, so when I saw 3M’s true technical clout, engineering skills and materials expertise, it was the perfect opportunity. It is also exciting to be working with such an iconic American technology manufacturer, and I believe collaborations like this are a must within our industry if we are to continue to evolve both commercially and ideologically,” Bracher said.

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