We were thrilled to be asked to design the creative concept for the launch of Marc Jacobs Beauty x Harrods London. On Friday morning at 10am the pop up space launched to the public with an array of supersized MJ Beauty products. We zoned the windows and pop up space into Lips, Eyes & Face and took our inspiration from the design of the MJ Beauty packaging, creating make up stations from contour compacts and style-eye con 7 palettes. We also snuck in a trio of Neville Jacobs at the interactive stations where customers can view & listen to MJ Beauty tutorials.
A secondary space is also featured in the Harrods Beauty Hall, which holds the entire range of Marc Jacobs Beauty products.
Creative Concept: Chameleon Visual
Production & Installation: Harlequin Design
Photography: Melvyn Vincent
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