Mexico City is developing new and extraordinary urban interventions in order to intervene in existing voids with potential. In this case the project “Morera market under the bridge” located in Palmas-Polanco becomes a good example of this new scene in the city. Yumi-Yumi is a new concept of Japanese cuisine, the client hired us to design a comprehensive project including graphic identity. The design proposal aims to be re-adaptable to multiple sites.
TDDA collaborated with Diego Leyva, Creative Director of Nhomada to develop the graphic design, we worked through a multidisciplinary process in order to integrate the industrial design and typography with the architecture. The result transforms the standard sushi bar, and integrates a new concept of rice bowl.