Founded more than 46 years ago in Van Nuys, California, K-Swiss introduced the first all-leather tennis shoe, the K-Swiss “Classic” in 1966. Since its inception, K-Swiss has rooted itself in California Sport with an aim to be the most inspiring and innovative sports brand in the market.

K-Swiss believe you should do what you love. And do it as often as you can. This is the red thread that connects everything we do. We also believe there’s something uniquely Californian about this approach to sport and life. Maybe it’s the weather, the ocean or the energy of the people who come here. It’s a place of creativity, exploration, adventure and pure enjoyment which we would like you to be part of. That’s why K-Swiss’ new campaign will center on a unique Californian Road Trip to show you California but not like anyone’s ever seen before…

Designed by Werkstatt65

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog