Founded in Istanbul in 1991, Mavi designs a full collection of denim for men and women. It’s sold in more than 50 countries within the United States, Canada, Europe, Russia and Australia. There are more than 285 retail stores with flagships in New York, Vancouver, Montreal, Istanbul, Berlin, Frankfurt, Düsseldorf and over 4000 wholesale customers around the world.

The Jean is Mavi. Mavi, which means blue in Turkish, aims to create the perfect fit with the highest quality. The perfect fit combined with mediterranean lifestyle defines the maviterranean spirit. In this context Mavi has created a new store concept: Mavi Denim Kitchen which underlines the expertise in how to cook the perfect fit.

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog