Retail design consultancy Sheridan&Co debuted a new window display for fragrance and skincare retailer L’Occitane en Provence’s New York City flagship earlier this month. The head-turning new campaign features L’Occitane’s Verbena Sorbet perfume, a fragrance that conjures up the feeling of enjoying a tangy sorbet on a summer day in a Provencal village. To capture the fresh, invigorating scent and bring it to visual life, designers at Sheridan&Co created a window display complete with ice cream shop awning, frosted windows and oversized verbena leaves, all evoking a Mistral breeze for New Yorkers walking by the L’Occitane flagship on muggy summer days.
“Verbena is a natural scent that is extremely refreshing and crisp and we wanted to bring that feeling to the windows – as if a blast of ice cold air blew through the store, freezing everything in its place,” said Sheridan&Co’s Head of Design US Kevin Lindberg.The Verbena Sorbet campaign will be on display at L’Occitane New York flagship location (170 Fifth Avenue) through July 31st.
Earlier this summer, Sheridan&Co created the colorful window display campaign for L’Occitane’s Eaux De Cologne, adorning the store’s windows with eye-catching decals of pink, canary yellow and mint green cologne bottles. Previously, Sheridan&Co also designed the window campaign for L’Occitane’s Peony Collection leading up to Mother’s Day, with a striking display of lifelike hand-crafted paper peonies. L’Occitane will continue its partnership with Sheridan&Co throughout 2012.