Created in 1999, Rare London was first to bring Fast Fashion to the High Street. Attracting high-profile celebrities and big name Retailers, the brand strived to offer constant newness for those wanting to stay one step ahead of the latest catwalk trends. From simple beginnings to international acclaim, Rare London can now be found across Europe, Canada and the Middle East.

Showcasing unique ‘Brit Style’ with an emphasis on dresses, Rare London is the go-to brand for every party girl. The in-house design team ensure feminine, unique London style is woven into every piece. The brand’s key strength of developing new designs within weeks provides retailers with an invaluable point of difference and fashion-hungry customers with constant, exciting new arrivals.

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog