The goal was to repackage Hanes mens underwear by creating a sub-brand called, MENS, attempting to end men’s shameful and awkward underwear shopping experience and even rebrand men’s underwear shopping as an accessorized and a complementary necessity.
Hanes mens underwear does not stand out amongst other brands in the department stores because of its generic packaging that is similar to the rest of the crowd of competitors. The repackaging removes itself from ostentatious photographs of men in underwear, typical clear bag packaging, and provide only essential information graphics (what it is, what size, and how many) that men need to reinforce the best shopping experience that is described as: “simple, quick, and convenient.” The packaging is designed for secondary purpose (i.e. utility) of aiding men to keep their underwear organized in the compartmented packaging inside the soft goods bag; also, the bag is to be used to carry their dirty underwear or for something else. The packaging becomes even more convenient and useful for traveling or on-the-go to a backpacking or a trip.
Materials: Natural cotton soft goods bag with tag, earthboard (made from post-consumer recycled material) is used for the belly band, and inner pack is made from custom black e-flute single-face corrugated board.
Designed by Ji Yong Park, currently a student at Art Center College of Design.