Attention to details has turned Eton into one of the world’s finest shirt makers. Through a dedicated belief in quality and craftsmanship, the Swedish shirt success story has spread from the small village of Gånghester in the west of Sweden to some of the world’s most exclusive departmental stores and retailers. Today, Eton still remains loyal to its heritage as a specialist shirt manufacturer.

With an open and innovative mindset we constantly explore ways of developing design, craftsmanship, technology and the business. Based on our heritage, craftsmanship and creativity we deliver confidence and comfort to our customers by our high quality and modish shirts, under the Eton brand and brand values.

Photographer: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog