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“Behind the Scenes” is an emotional exhibition for FINSA -a Spanish industrial firm specialized in wood processing consisting of an original robotic choreography where materials and technology were harmoniously combined to offer an authentic immersive experience. An artistic scene made of warehouse robots carrying exclusive boards and following the rhythm of Celtic music while a 3D mapping “Natural Tech” lighting display reflects the origins and evolution of this firm. From the tree to the stage, robots “dressed” in the brand’s main products parade alongside a space structured as an eight-grid board designed to
surround the public and offer a truly immersive experience through art, music and lights.

Original design and general implementation: CULDESAC

Location: Green Patio space, Madrid

Client: FINSA

Opening: March 2022

Creative Direction: Borja Berna & Lucía del Portillo

Technical Direction: Carlos de Inés

Photography: Giulia Cherosu, Daniel Dellepiane

3D Mapping: Vitamin Art

Robotics: And&Tonic – Robot Plus

Sound & lighting: AV EXPRESS

Music: Pam Pam Studio

Scenography: Gecom

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