If ever there was a melting pot that made the most delicious stew, it would be Los Angeles. When you get past the Hollywood hullabaloo, you discover that LA is rich with culture that runs deep and wide. Bobby Kim had an idea for a t-shirt and wanted to get it made, so he started The Hundreds in college with his friend and now business partner, Ben Shenassafar. They worked out of a location right off of Fairfax that now houses their Flagship retail store.
The Fairfax District, historically a Jewish community, is a 1.23-square-mile neighborhood in the Central Los Angeles that has artisan coffee and tea shops, sneaker and t-shirt stores, and cool restaurants that took off when streetwear brand Supreme opened its doors in the early 2000s. Bobby and Ben watched this happen, while growing their business to become a nationwide store chain and a worldwide lifestyle brand.