In Italian, “Matto” is a light-hearted term meaning ‘crazy’ or ‘wild’ and this term embodies the restaurant’s unique personality and sense of fun. Pure Creative’s objective was to design a restaurant in Shanghai where diners could relax, enjoy traditional Italian cuisine and also be wowed and entertained by their interior surroundings. Pure Creative fashioned a dynamic yet relaxed environment with an artful blend of industrial materials, tailor-made fixtures as well as geometric and organic shapes.

Rustic and raw resources such as travertine from Italy and a European-style ceiling carved out of metal tin add a dynamic feel to the restaurant and the hand-sketched graphics on the black walls bring out a subtle sense of fun and an element of warmth to the whole design.Theopen kitchen ensures that patrons to Matto have a sensory and entertaining experience, feasting on the interior design as well as the delicious cuisine.