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Zurich West is a former industrial zone of Switzerland’s biggest city. Since the early 1990s it has been redeveloped into a buzzing area where some of Zurich’s most happening art galleries, theatres, bars and clubs sit next to modern urban residential blocks and offices in converted industrial buildings. It’s right here where the new 25hours Hotel Zurich opened its doors, adding up to the action with its cool design hospitality concept.

Part of Hard Turm Park, a mixed-use landmark project in the area, the hotel features 126 guestrooms in four categories – ranked according to size and configuration – and one suite, all designed by Alfredo Häberli. Modern and clean, with a bit of retro blended in, the rooms have a welcoming feel and are equipped with the very latest in tech innovations such as an Ihome dock, flat screen TV and free wireless internet access.

The platinum rooms come with a private balcony while the exclusive Häberli suite has the best perks in the house. This luxury pad is glazed on two sides and features an exposed free-standing bathtub. A large south-facing balcony above the main entrance of the hotel allows sweeping views of the city.

Witty artistic and graphical interventions be found in each room and elsewhere in the property. The lobby is the beating heart of 25hours Hotel Zurich, and the lobby bar + restaurant contributes a great deal to the buzz. It’s where guests and visitors meet, relax and mingle over a drink and a bite, and in the evenings the mood here appropriately shifts into clubby gear. But there’s also ample room to do business or stage events, as two sizeable meeting rooms are readily at hand.

There’s even the kitchen club, a space fitted out with a state-of-the-art kitchen unit, and suitable for culinary meetings of any kind. Last but not least, there’s a sauna on the top floor for soothing relaxation. Just pick up your sauna bag slippers and robe at the reception desk and you’re ready to go. And while you’re there, drinks and fruits are on the house. Yes indeed, Zurich has never looked so appealing.

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