![](https://retaildesignblog.net/wp-content/uploads/2011/08/Farmacia-Santa-Maria-by-Marketing-Jazz-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2013/01/Lucky-Brand-Shoes-packaging-by-Mark-Keiser.jpg)
The first was the redesign of our standard shoe-box to be more eye catching and brand correct, with subtle but clever copy and a drive to our online presence. The second was the design of specialty packaging for our most popular shoe, a thin ballet flat that is packaged, shipped and displayed in the store in an elegant tube, protected by a soft muslin bag with a grosgrain ribbon detail.
Designed by Mark Keiser, Lucky Brand, CA, USA
http://www.thedieline.com/blog/2013/1/8/lucky-brand-shoes.html
![](https://retaildesignblog.net/wp-content/uploads/2013/01/Lucky-Brand-Shoes-packaging-by-Mark-Keiser-04.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2013/01/Lucky-Brand-Shoes-packaging-by-Mark-Keiser-03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2013/01/Lucky-Brand-Shoes-packaging-by-Mark-Keiser-02.jpg)
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