Born in 1993, from the very beginning FLY’s design philosophy has been to create original fashion products using traditional construction techniques in a unexpected way. Don’t walk, FLY! Always progressive, never conventional. FLY London strives to attain modern, eclectic, but timeless style, not strongly linked to a particular season or trend. As “following fashion” takes on a light of superficiality, the influence is more on an individual research of details from different sources creating a stronger identity.

Targeted at the young fashion market, each new FLY London collection stamps its own ID on a great variety of styles, colours and materials, creating a unique personality. The major characteristic to enhance is originality, from the design of the outsoles to the colour combinations. “Ever changing, ever developing” is the slogan which inspires everyone associated with the project.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog