D’modes Store by Area-17, Shenyang – China

June 29th, 2015 by retail design blog

D’modes is a brand introduced from France by Canada Aushire Enterprises. Presenting elements of the French culture and tradition, the famous Italian designer Francesco Scianni brings some chic and glamorous touches to the collections.


Area-17 concept takes its inspiration from the iris, a delicate and feminine white purple flower. The pattern that designs the partitions of the boutique originates from the iris’ petals shape. An elegant and sophisticated atmosphere, with its white and gray tones, reminds of Paris apartments. The iris concept is even stronger thanks to the purple velvet sofa used in the remaining area.


Mirror walls and elegant walls fabrics compose the partitions, looking like the tall windows of an old French palace. Product display has been improved with a set of different shapes of tables recalling the iris’ petals shape.


Everything in the shop has been though to remind the glamorous and delicate Paris atmosphere through a simple yet beautiful flower.

Design: Area-17










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