Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

May 7th, 2013 by retail design blog

For its 90th anniversary Calligaris is introducing a new corporate communication strategy based on modernity and innovation, a process that has influenced the design of the exhibition space presented in preview at the Salone del Mobile 2013. Strongly characterised by external monochrome-filled background in modular forex that creates an uneven see-through effect surface, the structure enables the progressive discovery of the product.

The central part is devoted to the functional areas of reception and is distinguished by a suspended installation celebrating the history of the company. The exclusive use of institutional colours unequivocally communicates the equity of the brand, and two experiential and interactive areas called “smart lounge” and “virtual lounge”, in addition to the 9 3d monitors positioned at the entrance, complete the exhibition installation and the brand experience. The stand was designed to be reproduced to scale at other trade events reusing the same materials.

Designed by Nascent Design

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