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The Onn booth of ‘2012 Craft Trend Fair Seoul’ shows the direction successfully under the title of ‘Beob Go Chang Shin’ (which means create new one based on the old one). Onn is a brand of masterpiece which is carefully classified and selected under the present standard of values and tastes of Millenary Jeonju culture. These premium handcrafted products are well blended traditions with modern designs by cultural asset masters. Materials and colours, products of Onn are inspired by nature and it lights up the traditional peculiarity.

The exhibition booth was constructed to remind a scene of nature as Onn desired, and the space becomes an art piece itself harmonised with the products by Onn. Walking along inside of the exhibition space reminds of taking a walk on a wet foggy lakeside in the morning.

Gradation effect of Muk on Hanji which is traditional colour and paper of Jeonju stands becoming the wall and gravels are spread on the floor. All of these extraordinary scenes of nature reflected through the black-mirrored pathway on the floor. This collaboration seemed like watching an epic oriental painting as it was.

Designed by VOID


http://www.dezeen.com/2013/05/23/onn-stand-at-craft-trend-fair-seoul-by-void-planning/

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