A.R.E. Awards – Softline Specialty Store up to 3,000 sf – Grand Prize
Built in eight weeks, this 1,900-square-foot store respects the architectural details of the landmark building. With references to the brand’s motor racing legacy and England’s architectural and decorative history, the space is an oasis from glitz and glam, yet maintains an air of refinement. Making shoppers feel welcome are warm lighting, a signature scent filtered through the air system, and residential decorative elements including a fireplace.
The brand’s English heritage is evoked by boiserie paneling with plaster finish, antiques, and period-themed displays. Lighted fixturing provides good visibility for merchandise, while open wardrobes help shoppers appreciate fabric textures.
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