Denham flagship store, Amsterdam

June 9th, 2013 by retail design blog

Located around the corner from the Dutch capital’s most prestigious shopping strip the store occupies three floors and is designed Denham’s in-house creative team. Although still featuring a number of the brand’s signature design elements, such as swathes of white, parquet flooring and vintage tailor scissors, the vibe here is decidedly more sophisticated but with a typical Denham twist.

The store design includes a ticket-office inspired reception area, bespoke neon signage and an in-house popcorn machine. The ground floor presents highlights from both the menswear and womenswear collection, in addition to a tightly edited selection of accessories.

While the basement section is entirely dedicated to menswear, the second floor features womenswear and a concise collection of women’s shoes. Exclusive to the store, and a first, is the so-called private wardrobe concept, an invitational shopping experience that offers customers access to a selection of limited edition products not presented anywhere else on the planet.

For this purpose a V.I.P.-inspired space has been created at the back of the store, replete with a well-stocked sake bar – mind you, it stocks Denham-branded sake – and fitting room. last but not least, the store also offers a denim alterations and repair service.

http://superfuture.com/supernews/amsterdam-denham-flagship-store-opening

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