Stores tend to be composed of wall shelves and display tables. In those cases, the priority levels for the items at the store and the flows of customers would be set by the sellers. And hence the selection behaviours of the customers tend to be controlled. So that made us create a pleasant space where customers can find the goods they have hoped for without bias. That was the birth of the shoe store studded with the same C-shaped wire mesh fixtures.

The fixtures have translucent loose shelves for shoes that are made of honeycomb sandwich resin panels. The merchandise hovering like fruits on trees shows its presence in the store that can be described as a “shoe forest”. Customers can enjoy meeting the merchandise and feel a sense of exaltation.

When the differences of surrounding decorative environment　are suppressed, the items themselves begin to enhance their presence. Therefore we think that spontaneous perceptions would be educed from customers. And then, imagination and curiosity of the customers would be getting large. Those feelings will provide a motivation for customers to approach each item, and they will have an opportunity to find the item that really suits. That is what we are expecting.

Designed by Ryutaro Matsuura
Photography by Nacasa & Partners Inc.

http://www.dezeen.com/2013/06/06/lucca-ilena-shoe-store-by-ryutaro-matsuura/