Only’s 500m2 exhibition stand placed at the huge Bestseller exhibition area in Hangar 1 in Tempelhof. The exhibition stand is designed in close cooperation between ONLY and Riis Retail. Only’s exhibition area is represented by a division of 5 “boxes” – each accentuated with clear individual themes and colors. Each “box” is completely monochrome color treated – everything down to the smallest detail is painted in the same color – even hangers, mannequins and candy bowls.
In the pink room the decoration is limited to just one object, which is continuously repeated. Hundreds of pink chairs are stacked up against the long walls and this creates a background for the products, which are displayed on pink hangers and hanger rails.
A yellow continuous snakes shape with vertically mounted LED tubes dominates the yellow room. In the curves of the snake form, meeting room with tables and chairs occur. The heavy color change between the rooms makes the views from one room to the next more dramatic.
In the ONLY PLAY area there has been played with both ribbon and gymnastic rings. From the funny and playful room there is a peephole through to the colorful neighbor room through circular shaped holes.
A light blue grid in front of a light blue wall frames the JACQUELINE de YOUNG room. The grid serves both as hanger rails and seating for the mannequins. The indirect lighting frames the room even stronger.
In the Jeans lounge area ONLY jeans are mounted as large sails, which create walls and ceilings. The strong light setting accentuates the sails shape and creates dramatic shadows. The room serves as a lounge area where guests can sit on a denim-covered staircase.
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